Arts & Entertainment Marketing / Live Event Production / Content Strategy
Bilingual arts and entertainment marketer and producer based in New York. Yiwen works across live events, theatre, media research, and audience engagement, bringing creative production together with market analysis.
Event & Marketing
Les Misérables 40th Anniversary World Tour
Shanghai Media Group · Marketing Intern
Shanghai, China
Jun 2025 - Aug 2025
- Curated and operated the 40th Anniversary exhibition and pop-up store for on-site audience engagement and event logistics.
- Edited bilingual marketing materials, audience guides, and concert subtitles; campaign content reached 120K+ views.
- Designed and ran the "Little Cosette" casting application (400+ applicants); wrote promo scripts and supported merchandise development with vendors.
Independent Concert
Marketing & Executive Producer
New York, NY
Feb 2025 - Apr 2025
- Produced and marketed an independent live concert in Manhattan's East Village, owning budgeting, venue negotiation, and artist partnerships.
- Established revenue-sharing agreements with 4 independent acts while controlling costs through venue negotiation.
- Built integrated online/offline marketing for local audiences and directed artist interviews, behind-the-scenes content, and on-site videography.
Research
Content Development
Shanghai Media Group · Content Development Intern
Shanghai, China
Jun 2024 - Aug 2024
- Produced a 20-page industry research report analyzing 10+ variety shows and documentaries.
- Built a database of 200+ global programs across Asia, Europe, and North America.
- Researched short-form drama trends on TikTok and YouTube Shorts; delivered 6 data-visualization briefings on cross-cultural storytelling and localization.
NYU Verbatim Performance Lab
Marketing Intern · Dramaturgical Research
New York, NY
Jan 2024 - May 2024
- Drove social media promotion for experimental theatre productions and supported live-performance backstage operations.
- Conducted dramaturgical research on Brecht's Verfremdungseffekt and archival records, translating insights into scripting and staging references.
Creative Work
Theatre
37 Scenes and a Watermelon
Co-Director · NYU 10-Minute Play Festival
New York, NY · Apr 2026
Cast: Keira, Noa Quinones
Shanghai Theatre Academy
Production Assistant
Shanghai, China · Jun 2024 - Aug 2024
- Coordinated rehearsal schedules, call sheets, venue logistics, and contracts for a 20+ performer stage production.
- Managed production budgeting and reimbursements; reduced costs through comparative sourcing of props and costumes.
CO/LAB Theatre Group
Volunteer / Supporting Artist
New York, NY · Feb 2024 - May 2024
- Facilitated drama exercises and one-on-one support for performers with developmental disabilities.
- Led assistant-artist meetings and documented participant progress.
Stagecraft & Scale Models
Personal practice
Short Film
Echoes of Creation
Mar 2024
Role: Art Director · Hair & Makeup
Screen Writer: Tess Yan
Producer: Eden Ballantyne, Judy Li
Assistant Director: Quer Wei, Ling Shi
Director of Photography: Sam Lu
Sound Team: Riel Lewis, Lulu Chen
Art Team: Yiwen Chen, Sylvia Breaux
Gaffer: Pedro, Milan Szatmari, Andrew Kim
GNE: Eva Xiang, Sam Hu
Editor: Tess Yan
1st AC: Junfan Li, David Choi
2nd AC: Jiawen Wang, Alen Zhang
Cast: Justin Viz, Define Ozkan, Raj, Aniela
Celestial Tides
Feb 2024
Role: Art · Makeup
Screen Writer: Tess Yan
Assistant Director: Youning Jiang
Script Supervisor: Youning Jiang
Gaffer: Asriel Zhang, Joe Lee
Makeup & Art: Yiwen Chen
Director of Photography: Tess Yan
Editor: Tess Yan
Cast: Celeste Wolf, Jane Murdoch
Backwards
Nov 2022
Role: Makeup · Script Supervisor
Screen Writer: Tess Yan
Script Supervisor: Yiwen Chen
Makeup: Yiwen Chen
Gaffer: Alice Zhou, Asriel Zhang
Director of Photography: Tess Yan
Editor: Tess Yan
Cast: Asriel Zhang, Serena Zhang
Fashion
Phos_Monia SS26 RTW
Atelier & Production Assistant
Assisted with garment construction in the atelier and supported on-set coordination during the SS26 ready-to-wear shoot.
Wardrobe: Xinna Hong
Photographer: Hui Long
Art Director: Fan Yu
Model: Katherine Wei, HsiaoWei Hsiang
HMU: Ziyi Tang
Assistant: Liz Li, Yiwen Chen
Integrated Campaigns / Social Media / Content Strategy / Experiential Marketing / Bilingual Copywriting / Audience Engagement
Live Event Production / Budgeting / Vendor & Artist Negotiation / Scheduling & Logistics / On-Site Operations
Competitive Analysis / Market & Audience Research / Data Visualization / Industry Reporting
Adobe Photoshop / Procreate / CapCut / Excel / PowerPoint / Canva / LaTeX
Chinese Native / English Fluent / Japanese Elementary / Spanish Elementary
